What Is SEO and its importance?

SEARCH ENGINE OPTIMIZATION

 seo is the process of affecting the online visibility of a website in search engines organic results.

SEO optimized websites appear in the top positions of the results and receive more traffic.

how does seo work?

step 1: crawling

         search engine crawlers scan the web to find and index publicity available webpages.

step 2:indexing

         when crawlers find a web page, they render the content of the page, just a browser does. then they take note of keysignals and add this information to their search index.

step 3: ranking

         when a user types a search query, its the job of a search engine algorithms to decide which websites to rank higher in the results. during this continuous process, both crawlers and algorithms search for clues to help the right decisions.

websites that can do this more efficiently, rank higher in the search results. 

                                                               IMPORTANCE OF SEO

The majority of search engine users are more likely to click on one of the top 5 suggestions in the results. to take advantage of this and gain more traffic, your website needs to appear in the top positions.

SEO is not only about search engines but good practices improve the user experience and usability of a website. user trust search engines and having a presence in the top position, increases the web sites trust.

SEO is good for the social promotion of a website. people who find a website by searching google are more likely to promote it on facebook or other social media networks.

SEO can place your business ahead of the competition . if two websites are selling the same thing, the search engine optimized web site is more likely to gain more customers and make more scales.